The phenomena of thunder and lightning has fascinated human beings since the beginning of time. Gods were named in their honor, countless athletic team used them as mascots and I still scream like a five year old girl when an unexpected clap of thunder hits my eardrums.

From thunderstorm architecture to lightning jewelry, check out all of the thunder and lightning finds.

Implications - Thunder and lightning imply power, which is the case even when it occurs in the real world. This type of symbolism is used by brands who are trying to promote themselves as a powerhouse that's a force to be reckoned with. While a strong image depends on more than thunder and lightning, imagery that evokes power is a dominating concept that effectively sells to people who are looking for reliability and durability.