From Face-Saving Apparel to Status Update T-Shirts
Status update t-shirts are just one example of how social media has worked its way into the fashion world. Similar Twitter designs are more recently being used as part of a jewelry collection labeled the "Twitter Handle Necklace." More business-savvy individuals are starting to make social media fashion sites to encourage sharing couture in a whole new way. These social media fashion finds are a great way to spice up any stylish wardrobe.
Implications - These social media developments in fashion take the power of familiarity and use it to sell an alternative product. Companies cannot underestimate how a customer is more likely to find comfort in recognition than buy a bran new, unknown commodity.