The Beachmasters Blurshirt Will Keep Your Identity Safe

By: Jamie Danielle Munro - Published: May 24, 2011 • References: amsterdamadblog & adverblog
At times, a night out can get a bit out of hand and nothing is worse than seeing the remnants on Facebook the next day. With the Beachmasters Blurshirt, these embarrassing moments are easily avoided.

Designed by Nik Sluijs and Nanette Visser of de Willem de Kooning Acadamy, the shirt has a shotcode underneath the collar so that anything above becomes a series of blurred pixels. Instead of seeing one's face as an unpleasant reminder of certain mishaps, viewers are instead greeted with a blur that keeps embarrassment at bay. Wearing this shirt on "one of those nights" out could mean the difference between being remembered as a party animal or being remembered for the person who lost his job because of social media. Stats for Face-Saving Apparel Trending: Older & Warm
Research: 3,995 clicks in 261 w
Interest: > 3 minutes
Concept: Beachmasters Blurshirt
Related: 91 examples / 70 photos
Segment: Males, 12-35
Comparison Set: 33 similar articles, including: beeriffic t-shirt packaging, denim-legged shirts, and preppy summer menswear.