These social good marketplaces appropriate a consumer environment in order to create a market, whether it's a in real life (IRL as they say online) or in a virtual setting, in order to further their social and environmental goals. Clearly So is a website that is perhaps the most known and established of these innovations. It is and organization that was founded in 2008 by CEO Rodney Schwartz in order to connect social entrepreneurs, businesses and investors as a way to raise awareness of the growing field while at the same time providing practical knowledge to make things happen.
Some of these social good marketplaces act as online stores bringing together ethical retailers and consumers through a web portal.
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27 Social Good Marketplaces
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By: Tiana Reid - Published: Feb 1, 2013