Though this kid's show has become a pop culture phenomenon on its own, some Sesame Street satire is still necessary every now and then. Always up-to-speed with current culture, Sesame Street has upped the ante with satire recently.
Some of the examples of Sesame Street satire listed include collaborations with various celebs such as the Jersey Shore cast, Katy Perry and Kanye West.
Implications - The young generation of twenty somethings has an affinity for references to their shared childhood experiences. Sesame Street offers current pop icons a unique platform to further their brand. Marketers should consider how to use the demographic's shared childhood references as a means of promoting other brands.
Naughty Childhood Icons
Kermit the Frog Couture
Video Game Muppets
The Children's Show Pokes Perfect Fun at Pop Culture
Oct 26, 2010 Updated: May 26 2011By: Armida Ascano -