The Children's Show Pokes Perfect Fun at Pop Culture
Some of the examples of Sesame Street satire listed include collaborations with various celebs such as the Jersey Shore cast, Katy Perry and Kanye West.
Implications - The young generation of twenty somethings has an affinity for references to their shared childhood experiences. Sesame Street offers current pop icons a unique platform to further their brand. Marketers should consider how to use the demographic's shared childhood references as a means of promoting other brands.