Star

From Scruffy Hipster Lookbooks to Casual Luxury Collections

By: Zoe Badley - Published: Aug 5, 2010   Updated: Jun 7 2011
This cluster is for the guys who don't need a suit to feel like a man, the ones that believe a white t-shirt should be a staple in their wardrobe. Whether it's distressed denim or fitted cardigans, relaxed menswear is becoming more acceptable as a fashion do.

From working man menswear to sleeveless suit jackets, these men know how to look cool without trying.

Implications - For the modern-day male office warrior, fashion is a reflection of personal identity. Suits and neck ties have fallen by the wayside in favor of more fashion-forward attire. Companies ought to consider how to integrate this image of the modern man into their branding.