'Urban Feelings' by Philipp Jelenska is a menswear shoot that updates the devil-may-care attitude James Dean embodied in 'Rebel Without a Cause.' A standard black motorcycle jacket and tailored jeans make their appearance, as does a skinny white suit with rolled-up trousers.
'Urban Feelings' by Philipp Jelenska breathes modern life into rebellious youth fashion; even gentlemanly suits get a roughed-up edge using leather.
Implications - Tired of clean-cut looks, consumers are looking to bring a rebel personality to their attire. Rock and roll culture has been prevalent in inspiring brands to bring a counterculture edge to inject a sense of excitement and danger into their products. As consumers continue to seek to deviate from the norms of fashion, brands can continue to look to alternative lifestyles and bring a whole new rebel style to the mainstream.
What's Driving This Trend
- Rebel Fashion
- Consumers are seeking to deviate from the norms of fashion and inject a sense of excitement and danger into their products.
- Modern Tailoring
- Gentlemanly suits are getting a roughed-up edge using leather to update classic men's fashion.
- Youth Culture Revival
- Rock and roll culture is inspiring brands to incorporate counterculture edge into their products.
Who This Affects Most
- Fashion
- Fashion brands can explore new styles and bring a whole new rebel style to the mainstream.
- Design
- Designers can take inspiration from alternative lifestyles to create edgy and rebellious product designs.
- Marketing
- Marketers can target consumer demand for rebellious attitudes and counterculture fashion in their campaigns.
