Tailored Rebel Menswear
'Urban Feelings' by Philipp Jelenska breathes modern life into rebellious youth fashion; even gentlemanly suits get a roughed-up edge using leather.
Implications - Tired of clean-cut looks, consumers are looking to bring a rebel personality to their attire. Rock and roll culture has been prevalent in inspiring brands to bring a counterculture edge to inject a sense of excitement and danger into their products. As consumers continue to seek to deviate from the norms of fashion, brands can continue to look to alternative lifestyles and bring a whole new rebel style to the mainstream.