Scruffy Hipster Lookbooks
Looking to dominate menswear once more this fall are skinny ties, blazers and cardigans. The Bedwin & the Heartbreakers lookbook also features henleys, ringer tees and various other outerwear pieces. These styles are probably best worn on the days your beard mirrors that of their featured model.
Implications - No longer looking for items that are over exaggerated, shoppers in modern society are attracted to ones that are more subtle. Items that feature a simpler aesthetic appeal to those who want to maintain a more classic appearance.