Despite featuring a scruffy model with a very laissez-faire attitude towards grooming, the Bedwin & the Heartbreakers Fall/Winter 2010 collection still boasts some pretty clean styles.
Looking to dominate menswear once more this fall are skinny ties, blazers and cardigans. The Bedwin & the Heartbreakers lookbook also features henleys, ringer tees and various other outerwear pieces. These styles are probably best worn on the days your beard mirrors that of their featured model.
Implications - No longer looking for items that are over exaggerated, shoppers in modern society are attracted to ones that are more subtle. Items that feature a simpler aesthetic appeal to those who want to maintain a more classic appearance.
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Concept: Bedwin The Heartbreakers
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Segment: Males, 12-55
Comparison Set: 36 similar articles, including: hipster pillow fight fashion, 99 hipster-inspired tees, and nonchalant hipster fashion.
Scruffy Hipster Lookbooks
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99 Hipster-Inspired Tees
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41 Hipster Menswear Styles