From Wine-to-Water Connoisseurs to Fair Trade Vino

By: Tiana Reid - Published: • References:
These purposeful wine products use the triple bottom line in order to carry out the mission of their social business. The exact model, however, ranges. For instance, Cellar Thief is a wine company that, for every bottle bought, donates 100 days of clean water to those in need. And then there's Palesa, which offers South African varieties such as Pinot Grigio, Merlot, Chenin Blanc, Sauvignon Blanc and Shiraz. Palesa works with farming communities in order to create fair trade wine. Fairhill Wines is another company that works in South Africa.

While purposeful wine products aren't yet widely available -- say, at your local corner store -- many restaurants and even chain liquor stores now offer some sort of organic, sustainable and/or ethical option. Stats for 8 Purposeful Wine Products Trending: Older & Average
Traction: 1,028 clicks in 111 w
Interest: 0.6 minutes
Concept: Purposeful Wine Products
Related: 68 examples / 52 photos
Segment: Neutral, 18-55
Comparison Set: 25 similar articles, including: pinot noir with purpose, inspired altruistic vino brands, and beneficial nonprofit wine labels.