The plant-inspired innovations are inspiring in their level of creativity and originality. Going on vacation? Maybe you should consider bringing your favorite plants to the plant hotel so they can get the special attention they deserve while you are away.
Implications - The eco-movement is one that informs the ethical decision-making of many consumers. Environmentally minded consumers have a strong desire to reconnect with the natural environment. Companies ought to take this impulse into account when creating products and services for this diverse group.