Despite many Western cities' attempts to improve garbage and recycling programs, consumables like Westinghouse Lightbulb packaging really should be less of a rarity on the shop shelf.
This particular brand identity project can be attributed to Sanyukta Kothari and group at the 2011 IOPP Repackaging Challenge; in just 48 hours, the concept as well as the concrete execution were produced, and boy does it impress.
The new labeling system for these Westinghouse Enlighten light globes has a much more user-friendly appeal. Dimness, light bulb longevity, and even the shade of glow are given easily interpreted icons that go as far as to suggest which rooms each would suit best. The Westinghouse Lightbulb packaging is made of natural biodegradable plant fiber paper pulp so that it can be mixed in with the garden or left to decompose completely amid your trash.
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Research: 9,947 clicks in 268 w
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Concept: Westinghouse Lightbulb Packaging
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Segment: Neutral, 18-55
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Compostable Incandescent Branding
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