Sarah Hood has come up with an innovative concept to allow green-minded to consumers to express their alignment with environmental stewardship in a funky and hip way. Shehas created rings that will certainly be the only ones in your collection that will need to be watered.
Implications - Youth consumers are drawn to objects that stand out from the pack and combine ideas in interesting ways. This stems from there desire to express their individuality with their purchases. Companies ought to take this into consideration when creating marketing campaigns geared towards this demographic.