Superstar

Root Fertilizer Packaging is Naturally Endearing

By: Amelia Roblin - Published: Aug 13, 2011 • References: sandteam.gr and thedieline
Given the organic intentions of top dressing products, one would expect to see more marketing themselves as Root Fertilizer packaging does. The overloaded, over-inked and exceedingly synthetic labeling of mainstream gardening blends leaves items like this one looking increasingly genuine.

What this S and Team seems to say is that this one is a compost concoction derived from sustainable sources into a simple and successful mixture. It's the modest yet engaging graphic treatment that enhances the authentic image of Root.

The white paper bag suggests eco-friendly wrapping and with most of the surface left unprinted, one might feel better about recycling or even composting Root Fertilizer packaging. The entire bundle is finally branded with a cute earthy logo of colorful abstract seedlings.