What is really innovative and remarkable about the Smart Gardener website is that you can take your selections and plant them in a virtual garden. No reason not to get the best results out of your garden anymore.
Implications - The eco movement has been a tremendously powerful cultural force. One of the effects of the movement is an increased interest and growing and cultivating food for oneself as part of a healthy lifestyle. Companies should consider how they can align their brand with healthy lifestyle choices to attract this valuable consumer group.