It's long been known that humans are attracted to appealing aesthetics, and this is why Pinterest marketing campaigns have been so successful. The popular website uses that understanding with its amalgamated image posting platform and it's that concept that has enticed so many businesses.
In the end it's all about customer interaction in this digitally connected era. When a company can get its consumer market interacting with it, the possibility of building a brand skyrockets. Not only does it benefit the brand image, but it's also a huge boost to brand awareness when it becomes the consumers who start advertising.
As social media platforms that use an image-based concept spread their roots throughout the Internet, more Pinterest marketing campaigns will surely spring up. The aesthetic appeal is one of the reasons why magazines have always been a popular medium. Now imagine a magazine that can be completely customized to each individual reader; the possibilities are endless and most companies have only just begun to test the waters.
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From Social Media Pop-Up Stalls to Photo Sharing Contests
Published: Sep 10, 2013