From Divided Portion Packages to Home Cooking Kits

By: Shiori Mine - Published: Jul 27, 2012
These playful pasta packaging designs demonstrate the multiplicity in both the branding and noodles. With hundreds of different shapes, sizes and types of pasta on today's market, standing out is crucial to winning it in this competitive market.

While some brands are decking out its boxes with retro, artisanal designs, others are opting for minimalism and abstract motifs. Some are even taking the traditional rectangular box to new levels, choosing triangular and organic-shaped packets. Functional twists like separating the noodles into measured portions help brands stand out not only for looks, but practical purposes.

The classic Italian dish will forever remain a staple in modern households for being so simple and easy to prepare. Brands both big and small can find inspiration from the diversity amongst these pasta packaging designs.