Melanie Chernock Redesigns Packaging for De Cecco

By: Kevin Young - Published: May 4, 2012 • References: dececcousa & lovelypackage
The familiar design of the De Cecco pasta box gets a facelift from a student design project that transforms the original to a more modern appeal.

Designed by graphic designer Melanie Chernock, the De Cecco pasta box redesign was an assignment for a student project. The famous pasta brand now reveals more of its product rather than showcasing its traditional blue and yellow design. De Cecco takes pride in its pasta and Italian heritage, and a revamped design is just what is needed.

Chernock maintains the company's logo to preserve the traditional product feel. She eliminates the unnecessary use of paper to produce a more revealing window that showcases the pasta. The De Cecco pasta box redesign offers a more modern touch that enhances a homemade feel. Stats for Open-Faced Pasta Boxes Trending: Older & Average
Research: 8,038 clicks in 212 w
Interest: 1.8 minutes
Concept: De Cecco
Related: 40 examples / 31 photos
Segment: Neutral, 12-55+
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