The word might erupt a volcano of disgust in some, but these 22 moist innovations are dedicated to wet creations.

From wet sunglasses shoots to heat-generating wetsuits, I guarantee that you will find something juicy among these moist innovations.

Implications - Whatever your preference, however, it definitely stands as noteworthy that so many advertisements and fashion shoots are adopting a slightly damp aesthetic these days. Whether this is a direct attempt to evoke sexual imagery, or if everything just seems cooler when wet, it's interesting to see how water has become an artistic element in and of itself. Fashion is an industry renowned for being on the pulse of the future, so this is one trend worth keeping an eye on.