From Pop-Up Styling Stations to Interactive Music Galleries

By: Rebecca Byers - May 28, 2016
The top May 2016 interactive ideas showcase a number of events and services that highlight the desire for experience-driven brand interactions.

A recent London re-launch of the global Art of Patron event series included a variety of tastings and interactive experiences. While guests enjoyed Patron-based cocktails, they were also invited to put on a VR headset and be transported to the brand's distillery in Mexico, providing a full immersion in the cultivation process.

Separately, European fashion brand COS presented an interactive retail forest installation designed by architect Sou Fujimoto at this year's Milan Design Week. The installation featured models standing amidst a "forest of light" donning clothes from the brand's spring summer 2016 collection. The brand has presented an installation at Milan Design Week (aka Salone de Mobile) each year since 2011.