Implications - Pregnant celebrities gained viral fame in the past few years for flaunting their bun in the oven, and designers responded by creating chic maternity fashion and hip baby gear for style-savvy parents. Companies can take advantage of this opportunity by creating maternity apparel that's seasonally appropriate, flattering and indicative of the latest style cues.
23 Hot Maternity Fashions
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From the Hip Mariah Carey Pregnancy to Badass Baby Gear
By: Zoe Badley - Published: Jun 3, 2010 Updated: Apr 14 2011
Lately, Hollywood has been buzzing about maternity; from the highly-talked-about Mariah Carey pregnancy to Alicia Keys and Swizz Beats, it's clearly baby season. The best part about celebrity pregnancies are, of course, the maternity wear. From bun-in-the-oven Halloween costumes to punk pregnancy fashion, there's always a way to doll up those adorable baby bumps.