30 Clever Keys & Keyrings

By: Marissa Brassfield - Published:   Updated: Mar 30 2011 • References:
Biometric technology and security touchpads threaten the existence of traditional keys, but these innovations in keys and keychains prove that the traditional key has a number of other uses that don't involve opening doors.

From pendants made from skeleton keys to digital Bible keychains, the articles in the cluster below follow the evolution of the traditional key.

Implications - This trend clearly demonstrates how businesses that can look beyond the ostensible purpose of an object can sometimes discover value outside of its original usage. Although at first glance something like a key might seem like merely a tool, if you are willing to explore and reinvent traditional images, there is a definite appeal that consumers will respond to. Stats for 30 Clever Keys & Keyrings Trending: Older & Mild
Traction: 22,653 clicks in 307 w
Interest: 3.3 minutes
Concept: 30 Clever Keys & Keyrings
Related: 103 examples / 79 photos
Segment: Neutral, 18-55
Comparison Set: 38 similar articles, including: holy gadgets, trading car keys for a soda, and keys as leaves.