Kanye West is the undisputed Don of personal branding and will cement this title with his upcoming performance on "American Idol." The rapperpreneur has parlayed his success in hip-hop into clothing lines, fashion collaborations and a number of lucrative endorsement deals. Kanye West has even become a successful blogger. In every endeavor, West is recognized as a vanguard--an enviable position for any marketer.
Kanye West is confirmed as a performer on Wednesday’s "American Idol" elimination episode, where he’ll stand on the "Idol" stage for the first time. Check out some of Kanye West’s other innovations in personal branding below.
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18 Kanye West Branding Lessons
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From ‘American Idol' Appearances to Insane Music Videos
By: Marissa Brassfield - Published: Mar 7, 2009