Superstar

From River-Riding Theatres to Levitating Circular Cinemas

By: Tana Makmanee - Published: Jul 8, 2014
While going to the movies is often considered a go-to option for kids and adults, digital technology has provided a more convenient alternative, prompting cinemas to turn to more immersive movie screening innovations to help reinvent the experience into something more engaging.

The growing dependence of mobile phones and digital technology has resulted in consumers, particular children, becoming complacent with staying home. Seeking to get youths out and about again, cinemas are reinventing the movie experience by setting up in unexpected locations and utilizing thematic decor to add a sense of excitement.

From movie theatres that are floating on water to those that are generated by bicycles, these immersive movie screening venues are transforming ordinary entertainment destinations into more multidimensional events.