From Instruments to Blankets, the Arcade is Here to Stay
With everything from instruments to blankets, geeky gamer innovations clearly span across a large array of products. These inventions are attractive to intense gamers and non-gamers alike. Arcade-themed cupcakes are coveted items for anyone who loves the simple characters featured in their favorite games, but also to those who love baked goods.
Take a look through these geeky gamer innovations and you might just be tempted to run to your nearest arcade for a good old classic game of Pac Man.
Implications - The video game industry is one of the most lucrative in the field of entertainment. Many current gamers grew up playing these games and have a special connection to the brand/game as a result. To capitalize on this long-term relationship, companies should focus on finding as many ways to diversify the video game character as possible -- movies, toys, pastry products -- every opportunity must be considered.