OMG: take the definitive retro arcade game, Pac Man, team it up with Youtube.com, add some over-the-top, way serious acting, highly dramatic music, and you have one viral video. This works because it is SO dramatic. Everybody is into their part, and the editing is great. I loved it. Can you still name all the Pac-Man characters? Be sure to watch the credits. These guys deserve that much.
Implications - Youth consumers have a penchant for borrowing from the past to create their aesthetic. Pacman represents the nostalgia of a certain time when things were seen as being simpler than they are today. Companies should leverage nostalgia as a powerful force to drive retail purchases.
Stats for Live-Action Classic Video Games
Trending: Older & Chilly
Research: 17,249 clicks in 401 w
Interest: 4 minutes
Concept: Live-Action Classic Video Games
Related: 47 examples / 36 photos
Segment: Neutral, 18-35
Comparison Set: 17 similar articles, including: real life robot pacman, fictional anatomy, and pacman belt.
Live-Action Classic Video Games
More Stats +/-
Real Life Robot PacMan
Geek Chic Accessories
Plush PacMan Hat for Nostalgia Geeks