These graphic changing mugs are available only in black, in two different styles, Pacman and Space Invaders. When cool, the Pacman mugs display empty an maze, but when exposed to warmth, geeky graphics appear between the spaces.
Implications - Consumers are no longer looking for items that just function properly. The need for an element of entertainment is necessary when creating attractive products. Companies could create items that are able to keep their customers occupied while completing everyday tasks that can be mundane.