From Girly Cartoon-Based Alcohol to Ale-Soaked Fruity Drinks

By: Nicole Ballantyne-Choo - Published:
While beer is more commonly associated with the male demographic, brands are looking to expand their targets and cater towards women with lighter, sweeter female-targeted beer.

To show the world that fierce ladies can do anything men can, ads for Rothhammer beer feature women working in more male-oriented professions and being amazing at the job. While a common complaint from women is that dark beer is just too bitter since they're used to ordering sweet cosmos, companies have listened to what women want and created a light beer that infuses iced tea.

Likewise, one brand known as Chick Beer has completely eliminated men from their marketing with pink packaging and the slogan "Witness the Chickness."