From Girly Cartoon-Based Alcohol to Ale-Soaked Fruity Drinks

By: Nicole Ballantyne-Choo - Published: Sep 17, 2013
While beer is more commonly associated with the male demographic, brands are looking to expand their targets and cater towards women with lighter, sweeter female-targeted beer.

To show the world that fierce ladies can do anything men can, ads for Rothhammer beer feature women working in more male-oriented professions and being amazing at the job. While a common complaint from women is that dark beer is just too bitter since they're used to ordering sweet cosmos, companies have listened to what women want and created a light beer that infuses iced tea.

Likewise, one brand known as Chick Beer has completely eliminated men from their marketing with pink packaging and the slogan "Witness the Chickness." Stats for 10 Female-Targeted Beers Trending: Older & Warm
Research: 37,038 clicks in 139 w
Interest: 1.3 minutes
Concept: Female-Targeted Beers
Related: 51 examples / 39 photos
Segment: Females, 18-35
Comparison Set: 19 similar articles, including: folded booze labels, witty feminist beer ads, and girly branded brews.