Soap is essential to smelling good, wiping dirt off, and getting dates. All kinds of soap are out on the market now. Body soap, face soap, and basically all-over-the-place soap is readily available for anyone hoping to wipe away all that funk: I can't believe I am still talking about the value of soap.
From candy-scented soaps to caffeinated soap bars, check out all these cleansing soaps.
Implications - Consumers are no longer satisfied with everyday items that only provide function. The desire for practical items that also entertain is increasing in the modern-day customer who has been exposed to a multitude of innovations. Companies could integrate an element of whimsy into all of their products to please those looking for more than just practicality.
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Concept: 50 Cleansing Soap Innovations
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Segment: Females, 18-55
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50 Cleansing Soap Innovations
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From Candy-Scented Soaps to Caffeinated Soap Bars
By: Brian G Randles - Published: Dec 10, 2009 Updated: Jun 15 2011