Artistic Light Installations Grab the Attention of Consumers

By: Rebecca Byers - Feb 17, 2015
It only makes sense that in an ever increasingly digital age, artists will be influenced by technological innovations and integrate such inspirations into their works. A variety of media is usually employed in the creation of an impressive light installation, and can take place inside a gallery space or outdoors.

Creative light installations are especially at their best at any of Europe's winter light festivals, such as in Amsterdam, Prague, Berlin and Lyon, which offer a good reason to venture out into the cold and dark evenings when there may not be one.

Interactive light installations are also an easy marketing technique for smaller galleries, venues or brands in general looking to make a splash online. A cool and engaging art installation is enough to make that image ubiquitous with a brand if enough people Instagram it.