From Oriental Songstress Editorials to Sporty Raver Collections

By: Jana Pijak - Apr 25, 2015
These April 2015 fashion trends range from oriental songstress editorials to sporty raver collections that are designed for unisex wear. In addition to enlisting the help of recognized celebrities like Rihanna, the world's most respected style publications are also drawing inspiration from alternative youth when creating editorial and campaign themes.

Straying from the common path, these examples defy convention and are an homage to alternative style movements like Normcore, Raver and Health Goth. While the pages of Vogue are no longer limited to conventional clothing, luxury and cosmetic ads are also borrowing from pop culture and are proving that casual clothing can be more elegant and expensive than an intricately crafted gown.

These April 2015 fashion trends follow a divergent path and stray from tradition in order to make an impact on consumers. To learn more about divergence in business, check out Jeremy Gutsche's New York Times Bestseller 'Better and Faster: The Proven Path to Unstoppable Ideas'.