13 Innovations in Transportation & Future Transit
13 INNOVATIONS IN TRANSPORTATION & FUTURE TRANSIT
Implications - The rise of environmentalism in mainstream culture has created a growing market of consumers who use and purchase products based on their Earth-friendly qualities. The transportation industry has an immense opportunity to innovate and cater to this market by providing eco-friendly options for mass transit and citywide commuting. Public transportation options that preserve the consumer's desire for privacy without adding to his carbon footprint will be received especially well.