This ad is for SNCF, the National Railway of France known for its speedy trips to the rest of Europe, particularly the U.K.
The advertisement gets the point across well; no matter how much you love the road, even if you've been a passionate biker your whole life, you'll be hooked on this transit company once you're tried it.
Their tag line is "SNCF Trains: Try it once and forget the road."
I love this ad! They all look so intense, lounging back in the opulent beige arm chairs in their black leather vests, dark sunglasses on, and tattooed limps stretched out in relaxation.
The woman in the third row back on the aisle side looks so much like Michelle Pfeiffer in Grease 2, it's perfect for the biker theme!
Stats for Bikers Switching to Trains
Trending: Older & Chilly
Research: 3,167 clicks in 431 w
Interest: 4 minutes
Concept: Bikers Switching To Trains
Related: 53 examples / 41 photos
Segment: Neutral, 18-55
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Bikers Switching to Trains
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