The martini is the perfect drink for a night out on the town. Something about sipping out of that sophisticated asymmetrical glass makes a person feel on top of the world.
From icewine martinis to glasses with roots, check out the 17 martinivations which will make you seriously thirsty for the real thing.
Implications - With the popularity of retro TV shows such as Mad Men, classic cocktails have made a comeback. These martinis differ from their ancestors in that they're served in artistic, architectural glassware and feature the latest fad ingredients as garnishes, from bacon to edible gold leaf. Infusing contemporary twists gives these alcoholic beverages a new life.
SCORE
2.1 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
POPULARITY
Popularity 47%
Activity 9%
Freshness 8%
