Ready to Go

By: Nisara - Published: Feb 13, 2007   Updated: Jul 7 2011 • References: mystiquebrands & yumsugar
“Just chill, peel, and enjoy” This is the concept of Metropolitan Martini, the first ready-to-drink cocktail in the market. Martini is served in a chic acrylic martini glass and sealed tightly with the plastic. The martinis come stacked two each in a clear case. There are four flavors in primary which are pre-made cosmopolitans, mouth-watering apple, lusciously-smooth chocolate, and vodka martinis. It's ready for you anywhere anytime.

Implications - Now that the economic downturn has come and gone, consumers are feeling the relief of anxiety about their financial well being. Consumers are looking to let loose, but in a classy and upscale manner. Companies can cater to this impulse by creating a range of products and services which feed this desire to be upscale. Stats for Metropolitan Martini Trending: Older & Average
Research: 7,605 clicks in 483 w
Interest: 3 minutes
Concept: Metropolitan Martini
Related: 60 examples / 46 photos
Segment: Neutral, 18-55
Comparison Set: 22 similar articles, including: convenient seed snack packaging, top 60 food product ideas in may, and refugee aid awareness projects.