â€œJust chill, peel, and enjoyâ€ This is the concept of Metropolitan Martini, the first ready-to-drink cocktail in the market. Martini is served in a chic acrylic martini glass and sealed tightly with the plastic. The martinis come stacked two each in a clear case. There are four flavors in primary which are pre-made cosmopolitans, mouth-watering apple, lusciously-smooth chocolate, and vodka martinis. It's ready for you anywhere anytime.
Implications - Now that the economic downturn has come and gone, consumers are feeling the relief of anxiety about their financial well being. Consumers are looking to let loose, but in a classy and upscale manner. Companies can cater to this impulse by creating a range of products and services which feed this desire to be upscale.
Stats for Metropolitan Martini
Trending: Older & Average
Research: 7,600 clicks in 480 w
Interest: 3 minutes
Concept: Metropolitan Martini
Related: 42 examples / 32 photos
Segment: Neutral, 18-55
Comparison Set: 15 similar articles, including: digital makeup pens, teacher-targeted food promotions, and data-driven global maps.
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