Martini 'Blu Party' Campaign

By: Elsa Blaine - Published: Nov 16, 2008 • References: adsoftheworld
Four beautiful ladies in blue ball gowns attended a 'Blu Party' held by Martini. The sparkling Italian wine producer, with help of advertising agency Armando Testa, has created this artistic promotion.

Photographer Emilo Tini shot the artsy images of women dressed in taffeta and chiffon which replace the wine corks. Instead of a ballroom, these well-dressed women party on top of these classic bottles of vino.

The ad versions are titled Blu rosé, Blu hour, Blu event and Blu party. Stats for Women as Corks Trending: Older & Chilly
Research: 5,647 clicks in 392 w
Interest: 4 minutes
Concept: Women As Corks
Related: 42 examples / 32 photos
Segment: Females, 18-35
Comparison Set: 15 similar articles, including: artistic alcohol ads, sexist ads, and flapper girl inspired beer bottles.