Witnessing the defiance of gravity always leaves a haunting and futuristic impression on the onlooker. Breaking the physical laws of nature will always ignite curiosity and wonder within a person. From Flying Drum Solos to Levitating Lamps, this cluster highlights all that is awesome in defying Newton's earthly law.
Implications - The reason why most consumers love going on vacation is a desire to escape; however, today's thrill-seeking consumer is becoming less and less satisfied with the vacation norm. Thus, companies are looking towards the skies, researching ways to offer consumers a way to visit outer space as if it were a country. This represents the ultimate escape for consumers who think outside of the box.
SCORE
3.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 82%
Activity 21%
Freshness 8%
