18 Deodorizing B.O.vations

From Flatulence-Masking Undies to Ingestible Anti-Perspirant

Let's face facts: As a species, we stink. We sweat out of every pore of our body and malodorous bacteria throw a fiesta. We emit gas and excess air out of multiple orifices, and depending on what we've eaten, these smells range from unnoticeable to unsurvivable.

It's time for some deodorants and odor-reducing products to come to our rescue. We've amassed a collection of such innovations below. For human fart machines, there are gas absorbers, silencers and pads to mask the smell of flatulence. For superhuman sweaters, there are a number of antiperspirant products that will help stop the flow of perspiration. There's even pre-stained shirts for individuals who are proud to say that they perspire.

SCORE
3.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 69%
Activity 28%
Freshness 8%

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