Tents and tepees, yurts and wigwams all offer portable shelter. Whether they are elaborate, like yurts, or transforming, like shirts that become tents, they have their origins in humanity's earliest attempts at putting a barrier between a person and the weather or nature's other elements.
The creativity of the nomadic culture is expressed in the many ways that tents and tepees manifest themselves in the modern world.
Implications - Camping continues to grow as a favourite cost-effective recreational activity. Activities such as this are gaining new momentum due to the fact that consumers are taking fewer high-end vacations due to economic uncertainty. Businesses that promote cost-effective recreational activities will continue to feel growth.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
