Apprentice

Cozy Tents as Restaurant Alternatives in Seoul

By: Krzysztof Bielski - Published: Jan 5, 2010   Updated: Jul 7 2011 • References: trendhunter
In Seoul, South Korea, many blue-collar workers are opting to invite guests for dinner inside tents on the street instead of out at pricy luxury restaurants.

The urban dining tents are situated in the heart of the city, close to top hotels. These alternative venues melt tradition with functionality, providing a cozy, memorable atmosphere. You choose what you want to eat, whether that's something grilled or woked!

Implications - One of the most effective forms of short-term advertising is companies setting up temporary storefronts that sell their products or offer services to the public. The company engenders goodwill from the community by showing its active participation in it, and it also serves as a form intense, short-term marketing.