Pins, buttons and brooches are a great way to add some flair to your outfit, or to make a statement without ever saying a word. The fashion conscious can use brooches to show their individuality; the ignorant can use pins to warn the world.
Check out this slideshow of pins, buttons and brooches and see if there's anything in here for you. There probably is.
Implications - Youth consumers gravitate towards being able to change their identity on a daily basis. Pins are a great way for them to express themselves in different ways all the time. Companies should consider how they can enable youth consumers to appropriate many different personas.
SCORE
3.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 71%
Activity 26%
Freshness 8%
