The MNKR shirts, which feature creative and kitschy silk-screened graphics, display an image of Rasputin on them.
To refresh your memory, the name Rasputin is from the 1970s disco hit â€œThe Rasputin Songâ€ by Boney M, which chronicles the life of the womanizing Russian through melody and lyrics. So, you can now wear a piece of history while simultaneously making a fashion statement.
Implications - Along with the surge of gaming and media technologies came the market which flaunts 'geek chic.' These consumers find pleasure in products which boast educational information or famous influential figures. Companies can reach this niche market by creating products which are witty and clever.
Stats for Rockin' Rasputin Tees
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Interest: > 3 minutes
Concept: Rockin' Rasputin Tees
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Segment: Males, 18-35
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