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The Staples Easy Button Now Comes in "Facil" for the French

By: Tisah Tucknott - Published:   Updated: Aug 17 2011 • References: notcot
The now famous Easy Button from Staples just got a whole lot easier for people in French-speaking countries around the world. Instead of the push button with “easy” on the surface, there is “facil.”

It looks as though Yahoo has gotten on board the Easy Button train as well, but features someone yodeling instead of saying “That was easy!”

I would prefer the yodeling machine, but it could get annoying after a few consecutive pushes.

Implications - The face of today's consumer market is much different than it once was, as multiculturalism is no longer something that needs to be accepted, but is an expected part of life. That being said, companies must take different customs, cultures and languages into consideration when releasing products in hopes of keeping current with today's changing consumer.

Stats for Viral Push Buttons Trending: Older & Chilly
Traction: 4,916 clicks in 283 w
Interest: 2.5 minutes
Concept: Viral Push Buttons
Related: 79 examples / 61 photos
Segment: Males, 12-35
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