Sure, it may be summer now, but it won't be too long before it's appropriate to start thinking about playing in the snow. These cold-weather creations are the wintertime equivalent of fun in the sun, from yak skiing and snow polo to powerful snowmobiles and fierce snowball launchers.
If you're the sort of person who dreams about winter even during the summer, click through this snow-loving cluster below.
Implications - With environmental issues saturating a plethora of media platforms, consumers are more eager than ever to get outdoors. These consumers desire products which will aid in their outdoor activity. Companies can appeal to active target markets by manufacturing products that weather outdoor environments.
SCORE
4.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
POPULARITY
Popularity 85%
Activity 32%
Freshness 8%
