Only the UK would ground to halt with something that is made entirely from water: yes I am talking about snow.
To me, snow means snowmen, and that largely includes really, really rubbish, horrible, inner city examples. This merry band of snowmen really is no exception and ranges from the terrible to the terrifying.
Implications - An advertising firm could look at this collection of unusual creations and see nothing but that, or they could look at it and see the dramatic potential of a seriously effective guerrilla campaign waiting to be discovered. Few things capture the mood and spirit of winter better than a snowman, and the limitless ways that they can be reinterpreted means that a guerrilla campaign that made the most of them would be perfectly in tune with their consumer's mindsets.
Stats for Snow Sculpted Ugliness
Trending: Older & Chilly
Research: 3,495 clicks in 378 w
Interest: 4 minutes
Concept: Snow Sculpted Ugliness
Related: 42 examples / 32 photos
Segment: Neutral, 18-35
Comparison Set: 15 similar articles, including: mail order snowman, $10,000 snowman stolen, and tequila-infused donuts.
Snow Sculpted Ugliness
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