Extreme Snow Pod Racers
Slegoon won the first prize in the UK IOM3 Design Contest, and are now in production.
Here is the next extreme sport, friends. Snow Careen. Sidewinder Slushie. It's another Talpa Contest entry!
Implications - One of the best ways a company or brand can enhance their relationship with consumers is by creating contests or areas on the website where consumers can submit alterations and creations featuring a company's product. By receiving, displaying and ranking user submitted creations, the company establishes a genuine connection with consumers used to being ignored by corporations.