Now here's a way to make the most of bad weather: snow graffiti! After London was hit by the worst snow storm in 20 years, a creative media solutions agency was quick to take advantage of the freshly lain canvas.
While Trend Hunter has featured all sorts of graffiti for marketing, snow tagging is new to us. Curb came up with this environmentally harmless idea to promote TV channel, Extreme.
Just yesterday, they created over 2,000 snow tags, or 'stamps,' in 350 different locations around central London using laser-cut stencils. The snow graffiti was found in parking lots, mail boxes and on walls. Even Oxford Street was emblazoned with a huge, perfectly shaped Extreme logo in the snow.
"We were thrilled for Extreme to give us the go-ahead so quickly as it meant that we had the chance to get out there almost immediately. This has NEVER been done in London before - mainly because it rarely snows - and we wanted to be the first to do it," Anthony Ganjou of Curb said. "So our team quickly hit the streets. By midday we had covered central London with the Extreme brand and had also turned a lot of heads. The feedback from people we saw in the streets was really positive."
Curb is known for their eco-friendly brand awareness campaigns; they pride themselves on only using natural materials. Check out 'cleanvertising,' another natural graffiti technique below.
Stats for Snow Marketing
Trending: Older & Mild
Research: 7,285 clicks in 381 w
Interest: 4 minutes
Concept: Snow Marketing
Related: 60 examples / 46 photos
Segment: Neutral, 18-55
Comparison Set: 22 similar articles, including: reverse graffiti (update), cleanvertising / reverse graffiti (update), and current movie cassettes.
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