These Volkswagen Print Ads Show That Danger is a Matter of Distance
Laura McQuarrie — May 31, 2014 — Autos
References: vw & adsoftheworld
On the left sides of these Volkswagen print ads are some pretty fearsome looking creatures with a lot of teeth and fur or scales. From close up, they look much larger and much more menacing than they really are, especially when you take a peek at the right side of the ads, which show that these frightening features actually belong to some tiny critters that are pretty harmless.
The ads serve to promote Volkswagen's ACC System for automatic distance control, which keeps drivers a safe distance from other vehicles on the road. As shown in the close-up photos, the reptile and dog do have teeth, so it's probably better to stay back instead of risk getting bitten. Quite humorously, these ads remark that "Danger is just a matter of distance."
The ads serve to promote Volkswagen's ACC System for automatic distance control, which keeps drivers a safe distance from other vehicles on the road. As shown in the close-up photos, the reptile and dog do have teeth, so it's probably better to stay back instead of risk getting bitten. Quite humorously, these ads remark that "Danger is just a matter of distance."
Trend Themes
1. Humorous Advertising - Opportunity for businesses to create humorous ads that play on the concept of danger and distance.
2. Safety Technology - Opportunity for industries to develop and promote advanced safety systems such as automatic distance control.
3. Consumer Perception - Opportunity for industries to explore how consumer perception of danger can be influenced by visual cues and context.
Industry Implications
1. Automotive Industry - Opportunity for automakers to integrate advanced safety systems like automatic distance control in their vehicles.
2. Advertising and Marketing - Opportunity for marketers to use humor and creative concepts to capture consumers' attention and promote products or services.
3. Consumer Goods - Opportunity for consumer goods companies to leverage the concept of danger and safety to position their products as reliable and trustworthy.
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