By the end of this Sony Xperia ad, you'll have no worries about dropping your phone in the bathtub, hitting it on the table too hard or even leaving it in front of your child while you're getting their meal ready. In fact, this commercial dares you to leave the phone in front of your child by showing you exactly what would happen.
If you had a dime for every commercial you've ever seen featuring young children, you might be rich. This Sony Xperia ad uses a technique used in a ton of commercials, but takes it a whole step further by only featuring a child. There actually is no parent or adult in this entire commercial, just a baby playing with the Sony Xperia in her high chair and even in the bathtub.
SCORE
2.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 17%
Activity 51%
Freshness 8%
