H & M Attemps To Reduce The Environmental Impact of Clothes
Katie Pagnotta — December 6, 2012 — Fashion
References: abusehurts & myfashionlife
Swedish megabrand H & M is attempting to reduce the environmental impact of clothes by offering clothing collection services.
The concept is simple and could have a huge impact, especially considering how many people are continual and devoted H & M consumers. Basically, H & M will offer monetary valued coupons to those who are willing donate their unwanted clothes to the store. H & M has also partnered with English actress Joanna Lumley to garner attention for this initiative. Joanna has tons of fans from her hit show ‘Absolutely Fabulous’ and will definitely help rally people to participate and promote this sustainable and environmentally-friendly service.
The H & M collection service to aid the environmental impact of clothing is a step in the right direction and the brand should be commended.
The concept is simple and could have a huge impact, especially considering how many people are continual and devoted H & M consumers. Basically, H & M will offer monetary valued coupons to those who are willing donate their unwanted clothes to the store. H & M has also partnered with English actress Joanna Lumley to garner attention for this initiative. Joanna has tons of fans from her hit show ‘Absolutely Fabulous’ and will definitely help rally people to participate and promote this sustainable and environmentally-friendly service.
The H & M collection service to aid the environmental impact of clothing is a step in the right direction and the brand should be commended.
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