Swedish mega brand H & M has released its first trailer showcasing its new retail idea '& Other Stories.'
The video montage has a blog feel to it. It is made up of Polaroid snapshots following a day in the life of a Parisian girl. The camera focuses in on her apparel and footwear -- or lack thereof in some pics. Along with the whimsical images, a sea of audio noises plays in the background. For instance, the video starts with an alarm going off and ends with shoes clanking as the mysterious girl heads out. The video also captures picturesque snippets of her everyday life -- there is a shot at the Eiffel Tower, a carousal ride, travels by taxi and various walking barefoot.
The & Other Stories trailer is a fresh take on the H & M consumer and the merchandise that suits their lifestyle.
Stats for Blogger Concept Videos
Trending: Older & Chilly
Research: 348 clicks in 179 w
Interest: > 3 minutes
Concept: & Other Stories
Related: 81 examples / 62 photos
Segment: Neutral, 12-35
Comparison Set: 30 similar articles, including: angelic eco fashion, rocker-chic collaboration projects, and coordinating striped knits.
Blogger Concept Videos
More Stats +/-
Rocker-Chic Collaboration Projects
Angelic Eco Fashion
Coordinating Striped Knits
Festive Genealogy Shoots
Parking Lot Lookbooks